Author: Heather Henstock

Marketing

National Bakery Day promotes local bakeries

The first National Bakery Day went “amazingly well,” said Bernadette Shanahan-Haas, Director of Operations, Retail Bakers of America, the trade association that organized the promotion. National Bakery Day, September 28, was developed to promote local bakeries and encourage customers to “Keep Your Dough Local” as the day’s official slogan put […]

Trending

More Consumers Digging Into Desserts

Consumers are slowly shifting away from the traditional view of dessert as a post-meal occasion and are increasingly defining dessert as an anytime occasion, according to Technomic’s recently released 2017 Dessert Consumer Trend Report. Planned dessert occasions are also on the rise, and 18- to 34-year-olds are increasingly likely to visit […]

Cake Artists Marketing

Cake artist wins big with Trump cake

It doesn’t matter whether you sided with Trump or Clinton, we can all agree Melissa Alt is one talented young cake decorator…and a savvy marketer. Melissa Alt of Melissa Alt Cakes, Teaneck, N.J., is the artist behind the infamous Donald Trump cake that went viral when it was delivered to Trump […]