Author: Heather Henstock

Cake Artists Marketing

Cake artist wins big with Trump cake

It doesn’t matter whether you sided with Trump or Clinton, we can all agree Melissa Alt is one talented young cake decorator…and a savvy marketer. Melissa Alt of Melissa Alt Cakes, Teaneck, N.J., is the artist behind the infamous Donald Trump cake that went viral when it was delivered to Trump […]


Bakeries win local and seasonal appeal

“Locally grown and seasonal descriptors are now almost as salient as calorie and fat content information on menus,” The Hartman Group reported in its infographic, Eating Out Trends: Diners’ Motivations & Preferences. While most bakeries don’t have menus that require descriptors, looking at diner preferences in restaurants can offer a glimpse of what bakery […]