Author: Heather Henstock

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More Consumers Digging Into Desserts

Consumers are slowly shifting away from the traditional view of dessert as a post-meal occasion and are increasingly defining dessert as an anytime occasion, according to Technomic’s recently released 2017 Dessert Consumer Trend Report. Planned dessert occasions are also on the rise, and 18- to 34-year-olds are increasingly likely to visit […]

Cake Artists Marketing

Cake artist wins big with Trump cake

It doesn’t matter whether you sided with Trump or Clinton, we can all agree Melissa Alt is one talented young cake decorator…and a savvy marketer. Melissa Alt of Melissa Alt Cakes, Teaneck, N.J., is the artist behind the infamous Donald Trump cake that went viral when it was delivered to Trump […]