The Artisan

Cake Artists Marketing

Cake artist wins big with Trump cake

It doesn’t matter whether you sided with Trump or Clinton, we can all agree Melissa Alt is one talented young cake decorator…and a savvy marketer. Melissa Alt of Melissa Alt Cakes, Teaneck, N.J., is the artist behind the infamous Donald Trump cake that went viral when it was delivered to Trump […]

Cake Artists

Top U.S. cake decorators to compete in Las Vegas

Only two more weeks until some of the country’s top professional cake decorators compete in Las Vegas for the 15th Annual Pillsbury Bakers’ Plus Creative Decorating Competition organized by the Retail Bakers of America (RBA). The competition, which will feature six two-person teams, will be held during the 2016 International Baking Industry […]