Promoting the BUSINESS of baking
Aaron Arabian, head baker for Trading Post Market and Bakery in Cloverdale, CA, has become a fan of his fans. After spending most of his career working behind the scenes at several San Francisco restaurants, Arabian now finds himself out front dealing directly with his bakery customers, and he enjoys it. The […]
Jay Cummings remembers a time when bakers were trained in the art and science of baking. They were in high demand, paid well and excited about their career potential. Unfortunately, this isn’t the case today. “People aren’t treating baking as an actual viable trade right now,” said Cummings, bakery director […]
When bakery professionals travel for business they’re always on the look out for new ideas and bakery trends that might apply to their bakeries. Mini pastries were the clear trend in Munich, Germany recently at the 23rd iba, an international trade fair for bakery, pastry and snacks. While the move […]