The Entrepreneur


Bruegger’s rolls out classic pumpkin flavors

  Bruegger’s Bagels, known for its freshly baked, authentic New York-style bagels, wholesome ingredients and signature coffees, celebrates fall with a new menu that features seasonal must-haves and all-American fare. One of fall’s most popular flavors is pumpkin, and Pumpkin Bagels and Pumpkin Cream Cheese, both made with real pumpkin, make their annual […]


Cheating Dieters Among Top Bakery Trends This Year

As 2017 begins, consumers make resolutions to get healthy and dig in their heels on their diets. However, they still want to indulge, and they’re willing to cheat on bakery products if it’s worth it. They want quality ingredients and bakery products they can’t make or don’t have time to […]

Cake Artists Marketing

Cake artist wins big with Trump cake

It doesn’t matter whether you sided with Trump or Clinton, we can all agree Melissa Alt is one talented young cake decorator…and a savvy marketer. Melissa Alt of Melissa Alt Cakes, Teaneck, N.J., is the artist behind the infamous Donald Trump cake that went viral when it was delivered to Trump […]