Momentum Grows, Exhibit Space Sales Surge for IBIE!

NEWS RELEASE

October 18, 2012

CONTACT:

Jacquelyn Clair-Wells

Marketing Design Group

Phone: 619.298.1445 x106

Email: jacquelyn@marketingdesigngroup.com

For Immediate Release

Washington, DC-In the wake of a record-breaking 40 percent jump in

attendance at its last triennial event, all indicators suggest that the baking

industry's largest international Baking Expo™ will enjoy an even more

enthusiastic reception of its upcoming show.

Trade show organizers for the International Baking Industry Exposition

report that exhibit space reservations for IBIE 2013, scheduled for next

October in Las Vegas, Nev., are tracking well ahead of sales when

compared to the same time period leading up to the 2010 show. During

the first and second round assignments, which gave priority to ABA,

BEMA and RBA members as well as 2010 exhibitors, reservations

jumped 41 percent in square footage and 22 percent in the number of

exhibiting companies. The sales team also had much success recruiting

new exhibitors to IBIE at iba, held last month in Germany. 9,000 square

feet is already on hold based on their efforts at the show.

Considering the brisk pace of exhibit sales thus far, IBIE leasing agents

say they are well on their way to surpassing the 700+ exhibitors at the

2010 show. Currently, nearly 400 companies from across the grain-based

food industry have signed up for space on the 2013 Expo floor, including

new players such as Baxter Manufacturing, Fresh Origins, Blodget

Ovens, Doyon Nu-Vu, Packaging Progressions and Canol.

IBIE chair Mike Beaty is understandably pleased with the response. He

interprets IBIE's momentum as, "a reflection of the overall strength of the

baking industry." He also points out the importance of IBIE to baking

industry businesses. "The fact that we're so far out in front of exhibit sales

at this point is a testament to the value and impact of IBIE. Baking

industry manufacturers and suppliers know what IBIE can do for their

sales and profits, and they're not hesitating to get on board."

Mike Cornelis of American Pan didn't need convincing. "IBIE gives us a

cost-effective opportunity to put our company and products in front of a

huge audience of top-quality buyers from all over the world. As a

company that needs to court international business, we absolutely must

have a presence at this show."

Building on the momentum of the last event, which brought more than

20,000 baking professionals to Las Vegas in 2010, IBIE intends to cast its

net even wider in 2013. An aggressive, multi-channel campaign coupled

with participation in the U.S. Department of Commerce's International

Buyer Program promises to increase the number of qualified buyers from

core and ancillary markets, and also includes a major push to target the

all-important international audience. Exhibitors should expect to see an

increase in the number of baking pros from South America, Asia and

Europe as a result.

IBIE has long been considered the place where the industry unites, where

all segments of the grain-based food industry come together to benefit from

the newest baking technology. Given the rate of exhibit sales and

the projected increase in space, participants in IBIE 2013 can anticipate a

wider variety of products, equipment, supplies and technology on the

show floor.

As exhibit sales continue, the availability of premium space is dwindling.

Companies that have not yet secured their place at IBIE are encouraged

to act quickly, as applications will be handled on a "first come, first

served" basis. Information on how to sign up for exhibit space is available

at www.IBIE2013.com.

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IBIE, sponsored bythe American Bakers Association (ABA) and the Baking

Industry Suppliers Association (BEMA), is recognized worldwide as the grainbased

food industry's largest, most comprehensive trade event. A "working

show," where millions of dollars of business is conducted daily, IBIE brings the

entire professional baking community together, offering the complete range of

equipment, supply and ingredient solutions and showcasing the newest baking

technology in 500,000 net square feet. The triennial event will next be held in Las

Vegas, Nevada October 6 - 9, 2013.

Attendees includeemployees of: wholesale bakeries, suppliers and distributors;

supermarket chains, central bakeries and commissaries; supermarket in-store

bakeries; multi-store and single unit retail bakeries; intermediate wholesale

bakeries; donut, pie and cookie retailers; cake and cupcake shops; foodservice

operators; tortilla producers; snack food producers; biscuit & cracker producers.

Exhibitors includemanufacturers and suppliers of: baking/food equipment and

systems; ingredients, flavorings, spices & fillings; ingredient handling systems;

packaging materials & systems; technology; sanitation equipment; transportation

& distribution equipment; refrigeration equipment; business services